About
It exists because a question kept coming up in sales conversations that had nothing to do with sales: most people cannot say clearly what they actually want.
Who
Chad Burmeister is a sales and business development leader based in Denver, Colorado. He has spent more than two decades building and running sales organizations — at WebEx, ON24, RingCentral, Riverbed, ConnectAndSell, and most recently Informatica, a Salesforce company.
He hosts The AI for Sales Podcast, publishing twice weekly, and has written nine books across two subjects that turn out to be the same subject: how people decide what to pursue, and what happens when they get clear about it. He holds an MBA in Computer Science from Loyola Marymount University, is a Forbes Next 1000 honoree, and has been named a Top Inside Sales Leader for ten consecutive years.
GoalX is not a sales tool. It came out of noticing, across thousands of conversations, that the people who moved fastest were not the ones with the best tactics — they were the ones who could say precisely what they were moving toward.
Where else
GoalX is one of several things Chad builds and writes. If you arrived here from one of them, these are the others.
Bio, speaking, and all nine books in one place.
theaiforsalespodcast.comTwice weekly, on where AI actually helps a sales team — and where it doesn't.
getzeteo.comThe book this app comes from. A chapter for each of the eighteen questions.
sdr.aiHuman-plus-AI sales development pods, built to turn pipeline into bookings.
salescard.aiThe verified sales record that follows every rep.
linkedin.com/in/chadburmeisterWhere most of the day-to-day thinking gets posted first.
The books
Five on sales and AI. Four on faith, purpose, and family. Zēteō is the one this app is built on.
Why Skip
Skip Miller mentored Chad at three different companies. Somewhere along the way he stopped being a mentor and became a friend.
He founded M3 Learning in 1995 — the day before he turned forty — wrote seven books, and taught ProActive Selling to more than 300,000 people across 35 countries. He had a way of asking the question you'd been avoiding, and then waiting.
William “Skip” Richard Miller · November 3, 1955 — December 28, 2023
The guide in this app carries his name because of the way he asked questions. It is not him, and it does not speak for him — no software could. It's a thank-you.
Eighteen questions, about half an hour, nothing stored. Skip asks them one at a time.
Chat with Skip →